Business Overview and Segments
VF Corp is an absolute powerhouse in the world of branded apparel. They are notorious for buying existing brands and turning them into powerhouses. They own premium brands such as; Vans, Timberland, The North Face, and Dickies. Plus they sold off; Nautica, Wrangler, and Lee, in the past 2 years. They report their results in three segments; Active (Vans), Outdoor (North Face, Timberland), and Work (Dickies), which account for 60%, 29%, and 11% of operating income, respectively. All of these brands, except for Timberland, are established and enduring brands which only increase in popularity each year, especially now more than ever before.
Brand – each and every brand in its portfolio are well-loved brands that people want.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 7% (Moderate) |
| ROIC (Company Quality) | 16% (High) |
| Free Cash Flow Margin (Company Strength) | 10% (Moderate) |