Business Overview and Segments
This is a simple business – the parent company of the ASICS brand. They have five segments;
- Performance Running – their timeless running shoes.
- Onitsuka Tiger – the ’Tiger’ branded shoes that were popular worldwide quite a while back, but have more-than-kept their popularity in China ‘til this very day.
- Sports Style – their fashionable sneakers – these are gaining traction as a fashionable streetwear shoe, but since it’s still early-days this is yet to be reflected in the financial results of the company.
- Core Performance Sports – all their sport-specific shoes (track shoes, football boots, tennis shoes).
- Apparel and Equipment – all the clothing and sports equipment that they sell under the ASICS name.
Brand – the ASICS brand is synonymous with quality running shoes, and consumers know this.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | -2% (Low) |
| ROIC (Company Quality) | 6% (Moderate) |
| Free Cash Flow Margin (Company Strength) | 3% (Poor) |