Business Overview and Segments
Diageo is the biggest player in alcohol. Their spirits brands include; Johnnie Walker (25% of total sales), Smirnoff (11%), Bailey’s (5%), Captain Morgan (7%), Tanqueray (4%), J+B, Bundaberg Rum, and Ciroc. But it doesn’t end there, they also own major beer brands – Guinness (16%), and Crown Royal (7%). So if you’re excited about alcohol then this company is for you.
Brand – these spirits and beer brands are the undisputed kings of their industry, and Diageo owns them all.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 6% (Low-Moderate) |
| ROIC (Company Quality) | 14% (Moderate) |
| Free Cash Flow Margin (Company Strength) | 22% (High) |