Business Overview and Segments
Electronic Arts (EA) is home to so many blockbuster franchises – FIFA, Madden, Battlefield, Need for Speed, Sims, Star Wars, and Mass Effect. Unfortunately, they don’t really break out the sales that each franchise brings, but have informed us that; FIFA composes 14% of sales, and Ultimate Team (primarily in FIFA) composes 28% of sales.
Patent – EA owns the intellectual property to all their major franchises, and these are protected by copyright laws from being copied. They also own the rights to the FIFA and NFL players.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 12% (Moderate) |
| ROIC (Company Quality) | 23% (High) |
| Free Cash Flow Margin (Company Strength) | 21% (High) |