Business Overview and Segments
Pernod-Ricard (PR) is one of the biggest players in alcohol spirits, only being over-shadowed by the titan in this space – Diageo. PR’s spirits brands include; Absolut Vodka (21% of total sales), Ballantine’s (15%), Chivas (9%), Jameson (15%), Havana Club (9%), and Malibu (7%). So if alcohol gets you excited – then keep an eye on this company.
Brand – nearly all the brands that PR owns are sought-after classics in the world of alcoholic spirits.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 5% (Low) |
| ROIC (Company Quality) | 9% (Moderate) |
| Free Cash Flow Margin (Company Strength) | 20% (High) |
| Green Flags | Red Flags |
| High Free Cash Flow Margins Industry is in Long-Term Improvement | Large Goodwill and Intangible Assets |