Business Overview and Segments
This company is most known for its online platform – Hypebeast. They initially focused on keeping users updated on the latest fashion trends, but have recently branched out into music, arts, sports, news, gaming, and travel – as they focus on becoming the go-to place for all the latest news relevant to the lives of Millennial’s and Gen Z’s.
They split their business up into two main segments;
- Digital Media – this refers to the advertising money the company receives from advertisers.
- eCommerce – this refers to the money the company earns from selling fashionable products on its online store.
Network Effects – the more people that use Hypebeast, the more people who see it as a go-to source for the latest trends, the more it aligns with the latest trends, leading to more people using Hypebeast.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 12% (Moderate) |
| ROIC (Company Quality) | 32% (High) |
| Free Cash Flow Margin (Company Strength) | 10% (Moderate) |