Business Overview and Segments
This is the largest toy-maker in the world, and before you think you’re too old for toys, just look at what it makes. They split themselves up into four segments;
- Major Brands – Monopoly, My Little Pony, Nerf, Play-Doh, Transformers, Baby Alive, and Magic: The Gathering – these composed 50% of total sales.
- Partner Brands – this is all the toys they make on the basis of the characters of the major film studios – Disney Princesses, Star Wars, Marvel – this composes 25% of sales.
- Gaming – Connect 4, Jenga, Dungeons and Dragons, Operation, Scrabble, Trivial Pursuit, Twister, The Game of Life – these composed 15% of sales.
- Emerging Brands – Littlest Pet Shop, Furreal Friends, Supersoaker, Power Rangers, Playskool, Easy Bake – these composed 10% of sales.
- Entertainment One – this is a film studio that owns; Peppa Pig, PJ Masks, Cupcake and Dino.
Brand – these brands are what people want to be playing with.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 3% (Low) |
| ROIC (Company Quality) | 21% (High) |
| Free Cash Flow Margin (Company Strength) | 12% (Moderate-High) |