Business Overview and Segments
This Australian wine company owns many internationally recognised brands, with their golden-child being Penfolds. Other notable brands they own include; Wolf Blass, Lindeman’s, 19 Crimes, Sterling, and Squealing Pig. Unfortunately, the company doesn’t give its sales by brand, the most we know is that their Luxury brands composed 69% of total sales last year – this is defined as wines that cost more than $20 per bottle.
Brand – these brands have a reputation for quality which consumers are willing to pay higher prices for.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 15% (Moderate-High) |
| ROIC (Company Quality) | 10% (Moderate) |
| Free Cash Flow Margin (Company Strength) | 14% (Moderate-High) |