Business Overview and Segments
Casper is an online mattress company that is trying to shake-up the historically stable mattress industry by offering same-day delivery on mattresses that can be folded up and delivered much easier than a standard mattress. They’ve had huge success in a short time-span of only 5 years since inception. They’ve been so successful that they’ve inspired a bunch of other start-up mattress companies in the US who are now trying to copy them and are now their competitors.
Brand – Casper’s whole approach is to create a new brand in the mattress industry which has had the same major players for a decade (Sleep Number, and Tempur-Sealy).
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 20% (Moderate-High) |
| ROIC (Company Quality) | N/A |
| Free Cash Flow Margin (Company Strength) | N/A |