Business Overview and Segments
This is one of those circumstances where you almost-definitely know what this company makes – but it would’ve been truly difficult to find out such information on your own. ATVI is a video game company with three segments;
- Activision – makes the Call of Duty franchise, Crash Bandicoot, Spyro, and Destiny.
- Blizzard – makes the World of Warcraft and Overwatch franchises.
- King Digital – makes the Candy Crush franchise.
Patent – ATVI owns the intellectual property to all their major franchises, and these are protected by copyright laws from being copied.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | -13% (Low) |
| ROIC (Company Quality) | 15% (Moderate-High) |
| Free Cash Flow Margin (Company Strength) | 25% (Very High) |