Business Overview and Segments
Google is a behemoth, starting out as a simple search engine and rising to dominance through its use of data analytics to provide the most reliable and loved search engine worldwide. However, the company has its fingers in many other areas, and all-up owns the following:
- Google Search Engine.
- YouTube.
- The Android Network.
- Google Cloud.
Network Effects – the more people who use Google search engine, the more data they have, and the more accurate the search results are. This positive feedback loop leads to Google search being the most used engine in the world with a huge global dominance (90+% of the search engine market). This same network effect occurs in YouTube, whereby more users attracts more content producers which, in turn, attracts more users and more content. This produces another positive feedback loop which results in YouTube being the only major video content provider of its kind in the world.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 18% (High) |
| ROIC (Company Quality) | 15% (Moderate) |
| Free Cash Flow Margin (Company Strength) | 20% (High) |