Business Overview and Segments
Sony is an absolute monster of a company, with so many fingers in so many businesses, including;
- Gaming – all the sales from selling consoles, games, and online network memberships for its PlayStation.
- Music – Sony Music is one of the big three music labels.
- Film and TV – Columbia Pictures (the one with the horse with wings) is one of the largest film and TV studios.
- Home Electronics – this includes their; TVs, audio (speakers, headphones), still cameras, video cameras, and smartphones.
- Semiconductors – image sensors for smartphones.
- Financial Services – insurance and bank businesses in Japan.
Brand – it’s the Sony brand that has the power in almost all of the above segments, with their high-quality making them the go-to in each segment.
Key Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 1% (Low) |
| ROIC (Company Quality) | 10% (Moderate) |
| Free Cash Flow Margin (Company Strength) | 10% (Moderate) |
Key Facts
| Green Flags | Red Flags |
| Little Debt |