Business Overview
Upwork is the market-leader of the rising freelance economy. It’s an online platform that connects employers with freelancers – employers are looking for someone with specific skills to do a short-term job for them, and the freelancers on the platform enjoy a lifestyle where they get to pick what they do and when they do it. Upwork registers the freelancers onto their platform and verifies their credentials, whilst also providing employers with the best matches for their needs and facilitating payment to the freelancer – in return for this Upwork receives a percentage cut of the money spent by employers.
Moat
Network Effects – the more employers who use the platform, the more freelancers who will join the platform to have better opportunity of finding work, and this will attract more employers who want the most options to choose from. Being the market-leader in this space means that Upwork is going to benefit from this positive feedback loop most strongly.
Key Facts and Figures
| Risk of Bankruptcy | Low |
| Last Year’s Growth | 20% (Moderate-High) |
| ROIC (Company Quality) | N/A |
| Free Cash Flow Margin (Company Strength) | N/A |